Emojis are everywhere. They are attention-grabbing and deliver a ton of meaning and emotion with just a symbol in a fraction of the time. We started using and exchanging emojis by texting on mobile phone. Since then, emojis have rapidly changed the way we communicate. In fact, more than 90% of internet users use emojis in their everyday digital communication and encounter. Facebook posts that use emojis receive 57% more likes and 33% more comments and shares than those without them, and tweets with emojis have a 25% higher engagement rate. With their growing use and popularity, it is pretty hard for business to resist launching an emoji marketing campaign and using emojis as part of their social media communication. In this post, we will give you five useful tips to consider while implement emoji marketing.
#1 Do emojis suit your business/brand image?
Remember to take your brand personality/image into consideration before thinking of using emojis for marketing. For example, if your business is in the entertainment industry, like fashion, sports and music, it is very likely that emojis are suitable for your brand. However, if you are offering a more serious service, you are at high risk of missing your mark. You do not want to see a grieving emoji when you are searching for funeral services, right?
#2 Make sure you don’t overuse emojis
If you are certain that emojis match the brand voice of your company, the next step is to make sure you use them in moderation. Your campaign will feel forced, confusing or annoying if too many emojis are used in your social media campaigns. According to Fellowkids (a subreddit designed to mock at companies missing the mark when communicating with young people through social media), more than half of the people aged 18 to 34 year olds complain that businesses are overusing or misusing emojis, with these posts attracting thousands of mocking comments on a daily basis.
#3 Make sure you understand what your emojis mean
One of the common mistakes a new emoji user makes is that they use an emoji to represent their own meaning. That being said, if you use emojis without considering the social context of what they actually mean, you will come across as out of touch or inappropriate. It is also important to understand how your target audience communicates with emojis and what the different colored versions of them signify. Only then will you be able to fit the emojis in your social media compaigns. If you are not sure whether an emoji has an alternate meaning, you can do a research or look it up on Emojipedia first.
#4 Maintain a balance between emojis and words
Emojis are a powerful and effective nonverbal communication tool when used appropriately and diligently. Emojis can communicate a ton of meaning and emotion with just a symbol. However, emojis cannot replace the message itself. Emojis should be used more as a decoration or a way of emphasizing an idea than as a means of communication. When using emojis for marketing, it is important to only use them to highlight important ideas or images from your message without replacing the message itself.
#5 Build brand association with emojis
Select 1 to 5 signature emojis that speak for your brand/business and use them frequently in your targeted posts. Your brand voice will become more consistent and distinct. Your customers will start associating your brand with those emojis every time they see them and gradually you will get your customers to think about your brand almost instantly whenever they come across your signature emojis.
What SendDog can help?
Some sellers start by manually soliciting feedback by logging in to their Amazon Seller Central accounts. However, this approach will soon become unmanageable once their order volume has grown. SendDog automates the many time-intensive aspects of feedback solicitation, such as sending custom emails or notification emails or even a friendly note to buyers, tracking feedback received, monitoring negative feedback and much more. SendDog allows users to change the way they communicate with buyers based on the amount of reviews or product’s review scores. Users can create custom campaigns for each of their products and send targeted emails to buyers. Sending a timely email and using the right words in an email can reduce the chance of receiving negative feedback and enhance customer satisfaction. SendDog also comes with impressive, yet easy to use statistical tools, where users can acquire all the feedback they need to check out conversion rates, and examine the effectiveness of their e-mail campaigns.
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